Our mission
Give growing businesses software that removes manual work, shows them what is happening, and keeps running when the day gets busy.
About The Meta Sum
We build software that has to work on a busy Tuesday
The Meta Sum is a product and engineering company. We build our own platforms — Sum Cloud POS, SumBite, MetaSum Panel and MetaSum Plesk — and we build custom systems for businesses in the UK, USA, Germany and the UAE.
Our story
Started as a small engineering team. Grew around real products.
The Meta Sum began in 2022 with a simple idea: build software we would be happy to run ourselves, then support it properly.
That idea turned into products. Sum Cloud POS runs restaurant counters and kitchens. SumBite gives food and grocery businesses their own branded ordering app. MetaSum Panel gives owners one place to see sales, services and support. MetaSum Plesk keeps the servers underneath fast, patched and backed up.
The same team also builds custom software for clients across restaurants, retail, healthcare, finance, logistics and the public sector. Our product work keeps us close to real operational problems — and that makes us better at solving yours.
- Products we own and support
Not a reseller. We build, host and maintain the platforms we sell.
- One team from idea to uptime
Discovery, design, engineering, hosting and ongoing support under one roof.
- Built for international operation
GDPR-aware delivery, multi-currency and multi-location by default.
4Product platforms
18Service specialisms
8Industries served
4Core regions
What guides us
Mission, vision and the way we work
Our vision
Be the long-term technology partner that businesses in the UK, USA, Germany and the UAE call before they call anyone else.
Our standard
If we would not run it in our own operation, we do not ship it. That applies to code, hosting, backups and support.
How we work
Milestones you can see, not surprises you have to absorb
Every engagement follows the same four stages, whether it is a custom build or a product rollout.
01
Discover
We map the workflow, the people and the constraints before proposing anything. You get a clear recommendation and the reasoning behind it.
02
Scope
Written milestones, assumptions and pricing. Everyone knows what is being built, in what order and what happens if something changes.
03
Build
Working software in stages. You see demos, test real workflows and steer the product while it is still cheap to change.
04
Support
Launch, monitor, document and improve. Hosting, backups and ongoing changes stay with the same team.
What we build
Products, custom software and the hosting underneath
Four product platforms and eighteen service lines, delivered by one engineering team.
Sum Cloud POS
Counter, phone, kitchen and delivery in one live system for restaurants and food retail.
Explore Sum Cloud POSSumBite
Your own branded ordering app for pickup and delivery, connected to your POS and your customer data.
Explore SumBiteMetaSum Panel
A secure business dashboard for sales performance, services, renewals and operational tasks.
Explore MetaSum PanelMetaSum Plesk
Managed VPS and Plesk hosting with hardening, patching, backups, monitoring and migration included.
Explore MetaSum PleskCustom software
Web platforms, portals, internal tools and APIs built around how your business actually operates.
Custom developmentAll services
Mobile apps, cloud migration, DevOps, QA, AI automation, dashboards, eGovernment and more.
Browse servicesBusiness overviewLive
MRR£24.6k+9.1%
Servers12Healthy
Tickets42 urgent
Sum Cloud POS · UKActive
MetaSum Plesk · DubaiRenewal
SumBite · GermanyLive
Why clients stay
Accountability is the feature
Most software problems are not technical. They are coordination problems: unclear scope, silent delays, nobody owning the result.
- Direct access to the people doing the work
No account manager relaying messages. You speak to the engineers and designers building your system.
- Realistic commitments
We would rather tell you what is achievable than promise a date we cannot defend.
- Support that continues after launch
Hosting, monitoring, backups and improvements stay with the team that built the product.
Our people
A small senior team, deliberately
Engineering, design, delivery and growth sit together. That is why decisions take hours rather than weeks.
Kashif Rashid
Founder & CEO
Sets product direction and works directly with clients on the problems worth solving.
Azeem Khan
Co-Founder & Development Manager
Leads delivery teams and keeps product strategy connected to engineering reality.
Adnan Raza
Project Manager & UX Lead
Owns the interface between business requirements and the product people actually use.
Sumaira Zeshan
SEO & Digital Growth
Builds organic visibility across our product brands and client websites.
Next step
Tell us what is slowing the business down
We will tell you whether software is the answer, what it would take, and roughly what it costs.